by [email protected] | Mar 8, 2024 | Uncategorized
Senior living organizations spend an average of 4.86% of their annual budget on marketing. According to a 2022 survey, this percentage had increased from 2015.[1]. Senior living providers can spend this money (plus hours of precious time) perfecting a website, nailing...
by [email protected] | Feb 7, 2024 | Uncategorized
83% of organizations have dabbled with AI for their marketing campaigns, according to a 2023 Twilio Segment survey of 2450 customer experience, marketing, and data leaders. But what applications (if any) does AI have in senior living marketing? While no one is...
by [email protected] | Nov 6, 2023 | Uncategorized
If your senior living community does not currently have brand ambassadors, consider creating a program this quarter. Packed with socializing, family visits and special events, the final months of the year cultivate strong feelings of community. Combined with the final...
by [email protected] | Sep 26, 2023 | Uncategorized
The senior living industry sees varying trends in consumer behavior throughout the year. Each quarter introduces new priorities and considerations for seniors and family caregivers, and the best senior care marketing strategies are mindfully adjusted to embrace these...
by [email protected] | Aug 31, 2023 | Uncategorized
Effective lead generation is a common challenge for senior living organizations and more than just word of mouth is needed to keep a community at full capacity. To increase census, connecting with individuals and organizations who can serve as referral sources remains...