Home Health

Your marketing message should present your home health services as a beacon of hope for seniors aging in place.

Industry Insight

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5 Healthcare Sales Training Tips to Grow Patient Census

While smart assisted living marketing campaigns play an instrumental role in growing patient census for physicians or senior living organizations, they are of little use without being complimented by a strong sales strategy. Excellent assisted living marketing can...

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Why SEO is Vital for Successful Assisted Living Marketing

Why SEO is Vital for Successful Assisted Living Marketing

The internet is a key driving force behind most modern-day consumer decisions, and senior living choices are no different. Where in the past, seniors and family caregivers might have visited local providers or relied upon word of mouth as a first port of call, they...

read more

The Situation

Employing a home health service can be a difficult decision for seniors and family caregivers, particularly if it’s their first time seeking extra support. Unfortunately, some seniors may have heard stories of poor care, or even had past experiences with healthcare practitioners themselves. This tricky combination of potential barriers makes your marketing job as a home health provider a little bit more challenging.

You need a marketing plan that presents your service as a beacon of hope for seniors who wish to remain at home while managing their condition. The patients your strategy needs to speak to value their independence greatly. Offering that all-important reassurance that you understand their unique needs is your key to success.

Your Challenge

Your marketing needs to be carefully targeted to the potentially wide audience you serve. Many home health providers offer assistance to seniors with diverse health needs, including those with progressive conditions like dementia, those requiring end of life care and others who need temporary support while recovering from an acute illness or injury. With several care options available coupled with prior perceptions, seniors and family caregivers are often left feeling overwhelmed.

It’s also not uncommon for seniors to go through a range of services before settling on a home health provider that can effectively meet their needs. As such, you need a skillfully constructed marketing strategy capable of reassuring families of the quality care you provide.

Our Solution – The SMCG Difference

By partnering with SMCG, you are taking the first step in setting yourself apart from the crowd. Using our winning combination of skilled market research, creative branding, digital marketing, and sales coaching, we can help position you as the qualified and trustworthy provider that you undoubtedly are.

With our collective years of experience in senior living, we understand the value of certainty. In healthcare, trusted family members and caregivers want the absolute best care for their loved ones, providing family caregivers and patients with the solid reassurance they need is paramount. SMCG is here to develop a holistic strategy that proves your commitment to delivering the compassion and competence seniors with complex health needs require.

Request a Free Consultation

Yes, I’d like to schedule a free consultation with SMCG to discuss my independent home health organization’s marketing needs.

Industry Insight

Why SEO is Crucial for Your Business

5 Healthcare Sales Training Tips to Grow Patient Census

5 Healthcare Sales Training Tips to Grow Patient Census

While smart assisted living marketing campaigns play an instrumental role in growing patient census for physicians or senior living organizations, they are of little use without being complimented by a strong sales strategy. Excellent assisted living marketing can...

read more
Why SEO is Vital for Successful Assisted Living Marketing

Why SEO is Vital for Successful Assisted Living Marketing

The internet is a key driving force behind most modern-day consumer decisions, and senior living choices are no different. Where in the past, seniors and family caregivers might have visited local providers or relied upon word of mouth as a first port of call, they...

read more