Our Blog
We believe in educating and empowering our clients so that they can make informed decisions and action plans that work for them. We invite you to read our articles on sales and marketing topics written specifically for senior living and healthcare providers.
How To Write A Showstopping Unique Value Proposition
Knowing the logistics of your senior living organization's services is vital, but knowing the unique value your community offers prospective...
4 Vital Assisted Living Sales Skills to Increase Census
The senior living industry has encountered its fair share of major shake-ups in recent years. In the face of issues ranging from a global pandemic...
Why Senior Living Sales Training is Paramount for Census Growth
In the ever-evolving senior living industry, well-informed sales strategies that run right to the core of your organization are essential for...
5 Assisted Living Marketing and Sales Strategies to Skyrocket Census
Over the past two years, the senior living industry has witnessed one of the biggest transitional periods it has ever seen, and the challenges...
How to Conduct an Effective Assisted Living Market Analysis
What is a Market Analysis? A market analysis is a detailed and thorough, data-driven assessment of the present market in any given industry. Such an...
5 Healthcare Sales Training Tips to Grow Patient Census
While smart assisted living marketing campaigns play an instrumental role in growing patient census for physicians or senior living organizations,...
Why SEO is Vital for Successful Assisted Living Marketing
The internet is a key driving force behind most modern-day consumer decisions, and senior living choices are no different. Where in the past,...
The Vital Role of Warren Buffet’s Key Marketing Principle in Assisted Living Marketing
With an impressive career building a successful investment company from the ground up, businessman and philanthropist Warren Buffet can teach us all...
How to Stage an Apartment to Increase Senior Living Sales
Staging an assisted living apartment well can be the difference between making a sale and losing a prospect. But for senior living providers,...
3 Effective Ways to Increase Patient Census for Your Medical Practice
Working as a physician has never been more demanding, and with ever-increasing challenges, your time is valuable and likely scarce. Finding the...
How Your Senior Living CRM Can Help You Nurture Relationships
Customer Relationship Management (or CRM) software is a powerful and cutting-edge sales tool in any industry. Not only can a senior living CRM serve...
5 Powerful Goals for Your Senior Living Website Design to Increase Conversions
Curating a strong online presence is absolutely vital in the modern age of assisted living marketing. In 2022, it’s not just family caregivers...
5 Important Website Features for Assisted Living Marketing
In the modern day, having an excellent digital presence should be a key component of any assisted living marketing strategy. As an experienced...
Why CMS Quality Measures Matter in Assisted Living Marketing
Great marketing is vital to increase patient census as a senior healthcare or assisted living provider. But your marketing shouldn’t just be about...
7 Powerful Senior Living Sales Training Ideas for Increased ROI
While eye-catching marketing and branding may well have their place in your assisted living marketing strategy, it’s all for nothing if you have a...
5 Fantastic Free Strategies to Grow Your Assisted Living Census
As a senior living marketing firm, we know how difficult it can be to increase assisted living census, even with the great knowledge and drive most...
Why the ‘Need Behind the Need’™ is key for Senior Living Referrals and Patient Census
Knowing how to increase referrals and patient census as a senior healthcare organization can feel like a minefield. As a CEO, owner operator, sales...
Why Data Matters to Senior Living and Healthcare Organizations
Over the last month I’ve spoken with potential clients whose communities are experiencing low census and are not meeting budget expectations. This...
Is “Just Ok” Good Enough for Your Marketing and Sales Efforts?
If you’ve watched television as of late, you will see an advertisement by AT&T. The commercial spot features several real-life scenarios that...
#1 Most Important Part of Your Campaign in 2019
In 2017, US businesses spent $183.5 billion on advertising. Regardless of the size of your organization, advertising is vital. However, is the...