Our Blog
We believe in educating and empowering our clients so that they can make informed decisions and action plans that work for them. We invite you to read our articles on sales and marketing topics written specifically for senior living and healthcare providers.
Key Considerations for Senior Living Website Development in 2024
In senior living, successfully converting a lead means more than simply making a sale. It means seniors get the practical, social, and emotional...
Generative Engine Optimization: The Future of Senior Living Marketing?
The worldwide generative AI market is currently worth around $13.71 billion, which is set to increase more than fivefold by 2030.1 Advertising,...
How 24/7 Live Chat Can Elevate Your Senior Living Marketing Strategy
Senior living organizations spend an average of 4.86% of their annual budget on marketing. According to a 2022 survey, this percentage had increased...
Does AI Have a Place in Senior Living Marketing Strategies in 2024?
83% of organizations have dabbled with AI for their marketing campaigns, according to a 2023 Twilio Segment survey of 2450 customer experience,...
Why Every Senior Living Community Needs Brand Ambassadors
If your senior living community does not currently have brand ambassadors, consider creating a program this quarter. Packed with socializing, family...
Navigating Q4: A Roadmap to Census Success
The senior living industry sees varying trends in consumer behavior throughout the year. Each quarter introduces new priorities and considerations...
5 Steps to Gain Referral Sources As A Senior Living Organization
Effective lead generation is a common challenge for senior living organizations and more than just word of mouth is needed to keep a community at...
How Assisted Living Communities Can Use AI to Help With Social Media
More than ever, seniors and adult children are active on social networks like Facebook and Instagram. Strategic social media marketing is an...
Senior Living Newsletters: Are They Still Valuable in 2023?
Most of us are subscribed to at least one, but email newsletters are often overlooked as a marketing tool. With social media booming, you’d be...
Increasing Engagement Using Video: A Guide for Senior Living Organizations
Multiple studies highlight the impressive power of video marketing across a whole host of industries. While creating compelling video content can be...
How To Build A Strong Brand: 15 Ways You Can Implement Right Now
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” -Jeff Bezos As a senior living...
3 Powerful Psychological Models to Inform Your Senior Living Marketing
The field of psychology is perhaps best known for its contribution to mental healthcare. But the applications of psychology go much farther,...
7 Great Benefits of Having a Content Calendar
The USA has 302.35 million social media users as of 2023. That means 90% of the total US population uses social media actively. 81% of people...
How To Write A Showstopping Unique Value Proposition
Knowing the logistics of your senior living organization's services is vital, but knowing the unique value your community offers prospective...
4 Vital Assisted Living Sales Skills to Increase Census
The senior living industry has encountered its fair share of major shake-ups in recent years. In the face of issues ranging from a global pandemic...
Why Senior Living Sales Training is Paramount for Census Growth
In the ever-evolving senior living industry, well-informed sales strategies that run right to the core of your organization are essential for...
5 Assisted Living Marketing and Sales Strategies to Skyrocket Census
Over the past two years, the senior living industry has witnessed one of the biggest transitional periods it has ever seen, and the challenges...
How to Conduct an Effective Assisted Living Market Analysis
What is a Market Analysis? A market analysis is a detailed and thorough, data-driven assessment of the present market in any given industry. Such an...
5 Healthcare Sales Training Tips to Grow Patient Census
While smart assisted living marketing campaigns play an instrumental role in growing patient census for physicians or senior living organizations,...
Why SEO is Vital for Successful Assisted Living Marketing
The internet is a key driving force behind most modern-day consumer decisions, and senior living choices are no different. Where in the past,...
The Vital Role of Warren Buffet’s Key Marketing Principle in Assisted Living Marketing
With an impressive career building a successful investment company from the ground up, businessman and philanthropist Warren Buffet can teach us all...
How Your Senior Living CRM Can Help You Nurture Relationships
Customer Relationship Management (or CRM) software is a powerful and cutting-edge sales tool in any industry. Not only can a senior living CRM serve...
3 Effective Ways to Increase Patient Census for Your Medical Practice
Working as a physician has never been more demanding, and with ever-increasing challenges, your time is valuable and likely scarce. Finding the...
How to Stage an Apartment to Increase Senior Living Sales
Staging an assisted living apartment well can be the difference between making a sale and losing a prospect. But for senior living providers,...
5 Powerful Goals for Your Senior Living Website Design to Increase Conversions
Curating a strong online presence is absolutely vital in the modern age of assisted living marketing. In 2022, it’s not just family caregivers...
5 Important Website Features for Assisted Living Marketing
In the modern day, having an excellent digital presence should be a key component of any assisted living marketing strategy. As an experienced...
Why CMS Quality Measures Matter in Assisted Living Marketing
Great marketing is vital to increase patient census as a senior healthcare or assisted living provider. But your marketing shouldn’t just be about...
7 Powerful Senior Living Sales Training Ideas for Increased ROI
While eye-catching marketing and branding may well have their place in your assisted living marketing strategy, it’s all for nothing if you have a...
5 Fantastic Free Strategies to Grow Your Assisted Living Census
As a senior living marketing firm, we know how difficult it can be to increase assisted living census, even with the great knowledge and drive most...
Why the ‘Need Behind the Need’™ is key for Senior Living Referrals and Patient Census
Knowing how to increase referrals and patient census as a senior healthcare organization can feel like a minefield. As a CEO, owner operator, sales...