Aging Has Changed
So Should Your
Marketing Strategies

We Create Innovative Marketing Strategies That Work

The right strategy can promote brand awareness, increase your census, return on investment and position you as a leader in your field.  That’s why we customize each marketing and advertising strategy to meet your goals and the changing needs of each market segment. 

Change your strategies, change your census! 



HOW WE DO IT

We Don't Chase Trends. We Adapt.

Senior living and healthcare organizations need expert advice to guide marketing and sales efforts to achieve occupancy goals and maintain a competitive advantage. We are an experienced, reliable and innovative marketing and consulting group that thrives in today’s competitive environment. The Scott Marketing and Consulting Group prepares organizations for tomorrow’s success with hospitality-based sales coaching, comprehensive integrated marketing plans and public relations services rooted in organizational and consumer needs. We can give your brand a voice and stand out.

Strategy

Every organization is unique. At the Scott Marketing and Consulting Group we provide integrated strategies for the senior living and healthcare industries reflective of each organization’s core values and strengths with a focus on positioning, brand growth and census development. You won't find a cookie-cutter approach with us!

Sales Coaching

In today’s competitive and changing market, residents and patients have many choices. How organizations gain a competitive advantage and appeal to the savvy senior or informed patient isn’t based on the perfect script. Organizations need a well-trained team to convert every prospect from an inquiry to a customer.

Media Management

Whether your organization recently opened its doors, or you have been in business for decades, brand management is the key to keeping and growing your customers. A well-crafted public relations plan does not have to cost a lot of money to drive customer engagement and generate leads for your senior living community or medical practice.

A senior living & healthcare consultancy with proven experience to help your organization thrive.

Who We Serve

Independent Living

Exceeding pre-sales, goals and budget
we’ll increase your census.

Assisted Living

Training and sales expertise
we'll help you reach your customers.

Skilled Nursing & Rehab

Marketing and CMS expert knowledge
we’ll get you noticed.

Memory Care

Supporting your personalized approach to care
– we’ll reach decision makers.

Home Health & Hospice

Marketing your quality of life measures
– we’ll promote your strengths.

Physicians

Utilizing your quality outcomes
– we’ll grow patient census.

Listen to what your target audience is saying…what they feel and what’s important to them.

Tired Of The Same Marketing Strategies?
So Are We.

You’ve got a feeling that it’s time to separate from the pack.  Let’s prove you right.
Learn how to increase your census with just one call. Let’s talk!

What Our Customers Are Saying

Ready to grow your census?

We’re here to support your marketing and sales needs. 

If you’re ready to change the trajectory of your senior living community or medical practice increasing census and customer satisfaction, contact us today! 

Call Us

1-877-CAL-SMCG

Email Us

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