Aging Has Changed
So Should Your
Marketing Strategies®


Welcome to Scott Marketing & Consulting Group®, the most trusted senior living and healthcare marketing agency. Our team of experienced healthcare web designers, SEO copywriters, GEO marketing experts, and sales coaches are here to launch your senior living or healthcare organization into the spotlight.
What We Do

We Create Innovative Marketing Strategies That Work

As a top senior living and healthcare marketing lead generation agency, we know what it takes to put you ahead of the pack. The fields of healthcare and senior living are always changing, but our modern marketing strategies are designed to adapt and grow with you, continually reaching your target demographic. We stay on the cutting edge, using advanced marketing strategies like search engine optimization (SEO), generative engine optimization (GEO), and responsive website design to deliver superior results for our clients. Work with us and enjoy a greater return on investment, a greater census, and better brand awareness.

Change your strategies, change your census!™

Who We Serve

We are a marketing agency with proven experience to help your organization thrive.

Independent Living

Exceeding pre-sales, goals and budget
– we’ll increase your census.

Assisted Living

Training and sales expertise
– we'll help you reach your customers.

Skilled Nursing & Rehab

Marketing and CMS expert knowledge
– we’ll get you noticed.

Memory Care

Supporting your personalized approach to care
– we’ll reach decision makers.

Home Health

Marketing your quality of life measures
– we’ll promote your strengths.


Utilizing your quality outcomes
– we’ll grow patient census.

How We Do It

Dynamic Needs Require Flexible Solutions™

In today’s digital marketing landscape, the ability to adapt and remain flexible is crucial, particularly within the healthcare and senior living industries. Are you effectively leveraging modern methods like generative engine optimization within your current marketing strategy to enhance your organization’s visibility and convert leads? If not, you’re in the right place. At Scott Marketing & Consulting Group®, we specialize in providing a competitive advantage through our comprehensive marketing solutions. Our service offerings include professional branding, tailored sales coaching, marketing plans, digital marketing, and graphic and web design, all optimized specifically for senior living and healthcare organizations. Partnering with us will empower you to clearly communicate who you are, what you offer, and why prospective residents and patients should choose you.


As a premier provider of marketing and web design for senior living and healthcare clients, we recognize the uniqueness of each organization we serve. Our team is committed to understanding what makes you stand out within the senior living and healthcare sectors. No generic solutions here! Based on your company’s vision, mission, and objectives, our marketing team will tailor a precise strategy that includes innovative technologies and strategies such as GEO, SEO, and website design to expand your online presence, enhance your census, and support your long-term growth.

Sales Coaching

Your staff is a priceless part of your marketing power, and we can train them to be confident ambassadors for your brand. You can attend sales coaching and training programs as well as caregiver training in person or online. We can help you make your workforce more productive, successful, and satisfied with their work.

Digital Marketing

Your organization’s online footprint is limitless, consisting of everything from your website and social media to ad campaigns. A successful digital marketing strategy will be equally multifaceted, allowing you to harness the full potential of all your online platforms.

We cultivate a powerful online presence for our clients with a signature combination of technical expertise and customized content, utilizing SEO and GEO, unique branding, and experienced copywriting.

Whether your organization recently opened its doors, or you have been in business for decades, digital marketing is key to retaining and expanding your customer base in the modern age. With more seniors and adult children online than ever before, making your organization as visible as possible is crucial to remaining competitive.

Grow Your Census

Learn how Scott Marketing & Consulting Group® can help your senior living and medical practice grow your census.

If you are a senior living, medical practice, or healthcare organization in need of marketing expertise and census development, we can help. Call us today.

What’s Next?

Tired Of The Same Marketing Strategies?
So Are We. Let’s Talk!™

Do you run a senior living community, medical practice, or healthcare organization? Are you ready to grow your business in a clear, reliable, and sustainable way? Then we are here to help! Scott Marketing & Consulting Group® provides effective marketing solutions for businesses throughout the U.S., and our marketing agency has the experience and skill to take your brand to new heights.
Our Work

Speaks For Itself

First Page Rankings

Stunning Websites

Keywords Analyzed


See What Our Customers Are Saying

Samuel V.

Founder, Assisted Living

“Sandra Scott is and continues to be an integral part of our Community expansion and growth. Sandra has first class marketing and sales expertise with a strategic perspective. Looking forward to continued partnership with Scott Marketing.”

Jennifer Q.

General Manager, Assisted Living

“We signed with SMCG to improve our website, census and marketing capabilities, but we were provided with much more, learning long-term techniques. Working with Sandra was both fun and challenging and the direct feedback she provided for improving our marketing skills was invaluable! Her calm and logical method of teaching truly connects and inspired me and our team! I strongly commend the positive changes she has made.”

Michael T.

CEO, Post-Acute Rehabilitation

“Rehabilitative care for seniors is highly competitive and patient choice is essential. Sandra’s one-on-one field sales coaching helped my team in real time. Her method of teaching my clinical liaisons how to build value consistently empowered patients to select my hospital for their care over my competition. Her commitment to delivering great customer service makes a valuable impact.”

Heather S.

Founder, Assisted Living

“I can’t say enough good things about working with Scott Marketing and Consulting group (SMCG). Sandra is an absolute pleasure to collaborate with and she ALWAYS does what she says she going to do. Sandra took a tremendous amount of time to understand our brand and tell our story in the most effective way. It is obvious she takes a ton of pride in everything she does. I consider SMCG an integral part of our team!”

Wade T. Founder

Founder, Memory Care

“Sandra and her team have been an absolute joy to work with. As a family-owned business, our brand is not just a reflection of the values of our company but also the values of our family. I told Sandra from the beginning that I would be very demanding throughout the whole process, and I’m happy to say she and her team have exceeded our expectations. From logo and website design to SEO and active marketing campaigns, they really listened to what makes our senior living community unique and were patient as we kept honing and refining the message until it was perfect. I consider Sandra an essential part of our team and the success of our business.”

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