Aging Has Changed
So Should Your
Marketing Strategies™

We Create Innovative Marketing Strategies That Work

The right strategy can promote brand awareness, increase your census, return on investment and position you as a leader in your field.  That’s why our senior living consultancy customizes strategies to meet your goals and the changing needs of each market segment.

Change your strategies, change your census!™


Dynamic Needs Require Flexible Solutions™

Maintaining a competitive advantage as a senior living or healthcare organization requires innovative strategies and the flexibility to adapt to ever-changing market demands. In today’s competitive and highly digitalized environment, it’s vital to stay one step ahead. Scott Marketing and Consulting Group prepares organizations for tomorrow’s success with hospitality-based sales coaching, comprehensive integrated marketing plans and public relations services rooted in both organizational and consumer needs. With unlimited information available at the click of a button, giving your brand a powerful and unique voice is vital. Our seasoned marketing professionals are here to help you find yours.


Every organization is unique. At the Scott Marketing and Consulting Group we provide integrated strategies for the senior living and healthcare industries reflective of each organization’s core values and strengths with a focus on positioning, brand growth and census development. You won't find a cookie-cutter approach at our marketing agency!

Sales Coaching

In today’s competitive and changing market, residents and patients have many choices. How organizations gain a competitive advantage and appeal to the savvy senior or informed patient isn’t based on the perfect script. Organizations need a well-trained team to convert every prospect from an inquiry to a customer.

Media Management

Whether your organization recently opened its doors, or you have been in business for decades, brand management is the key to keeping and growing your customers. A well-crafted public relations plan does not have to cost a lot of money to drive customer engagement and generate leads for your senior living community or medical practice.

We are a marketing agency with proven experience to help your organization thrive.

Who We Serve

Independent Living

Exceeding pre-sales, goals and budget
we’ll increase your census.

Assisted Living

Training and sales expertise
we'll help you reach your customers.

Skilled Nursing & Rehab

Marketing and CMS expert knowledge
we’ll get you noticed.

Memory Care

Supporting your personalized approach to care
– we’ll reach decision makers.

Home Health & Hospice

Marketing your quality of life measures
– we’ll promote your strengths.


Utilizing your quality outcomes
– we’ll grow patient census.

Learn how Scott Marketing & Consulting Group can help your senior living and medical practice grow your census.

In the digital age, effective marketing is more important than ever before. With an abundance of information instantly accessible, carefully designed, creative and impactful strategies are a must – both on and offline. At SMCG, our website developers, SEO specialists, copywriters and creative team are experts in their respective fields, and are ready to deliver the truly unique marketing materials you need to stand out.

Tired Of The Same Marketing Strategies?
So Are We. Let’s Talk!™

We believe in the power of integrity and authenticity, which is why our strategies run right to the core of your organization. At SMCG, we are committed to creating marketing and sales plans that capture the true essence of your senior living community or medical practice. With our hospitality-based sales coaching, we empower staff to embrace your core values and build trust with potential residents, families, and patients. Carefully customized to suit your organization and appeal to your consumer personas, our sales coaching will allow your community’s true identity and culture to shine through.

Our marketing and sales plans are based on sound market research and competitor analysis conducted by a highly skilled team. Gaining a true understanding of your target audience – their needs, desires and struggles – allows us to craft carefully tailored strategies that work. Cookie-cutter strategies are easy to spot, and no two organizations are the same. For this reason, we pride ourselves on our targeted approach.

In a world with unlimited possibilities available at the simple click of a button, giving your brand a powerful and unique voice is vital. Our seasoned marketing professionals are here to help you find yours. Schedule your call today!

What Our Customers Are Saying

Ready to grow your census?

We’re here to support your marketing and sales needs. 

If you’re ready to change the trajectory of your senior living community or medical practice increasing census and customer satisfaction, contact us today! 

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