Modern sites built to convert
Website Design & Development
Website design, branding, and strategic marketing built exclusively for senior care organizations.
Aging has changed, and how families choose care has changed with it.
Innovator of the Year 2023
Residential Assisted Living Association
“Marketing in senior living isn’t about tricks or trends. It’s about trust, timing, and understanding what families are going through.”
Scott Marketing & Consulting Group® helps small and midsize senior living and healthcare providers get found and chosen by families through AI-optimized marketing strategies.
Founded by Sandra Scott, former VP of Sales & Marketing for three CCRCs, we specialize in GEO (Generative Engine Optimization), SEO, website development, and hospitality-based sales coaching.
We serve Independent Living, Assisted Living, Memory Care, Skilled Nursing, Home Health, and Healthcare providers across the United States.
Each service is designed to support clarity, credibility, and sustainable growth for senior living and healthcare organizations. No cookie-cutter solutions, just strategies built around your reality.
Annual revenue managed as VP of Sales & Marketing
Presales achieved two years before opening
Increase in qualified inquiries for clients
You provide exceptional care, but occupancy gaps remain.
Families are researching longer, relying on AI tools, and touring competitors before you ever have a chance to speak with them.
Meanwhile:
Third-party referral fees quietly eating into revenue
Placement agents influencing tours before families reach you
Adult children spending months researching online, then choosing other communities
Marketing budget stretched thin with ROI hard to measure
The issue isn't your care, it's how families search today. I've helped senior care providers navigate this shift because I've lived it and built systems that work.
Traditional marketing still matters. But how families find and evaluate senior living communities and senior care providers has fundamentally changed.
Adult children don't just search "senior living near me" anymore. They ask AI-driven tools questions like:
"What's the best memory care facility for my mom with moderate dementia?"
"Which assisted living communities in [city] have the highest quality ratings?"
"How do I choose between independent living options?"
If your community isn't optimized to appear in those conversations, you're not part of the decision making process. And by the time families reach out, they've often already narrowed their options.
Traditional SEO helps families find you.
GEO (Generative Engine Optimization) helps them choose you.
We help senior living and healthcare providers compete intelligently, without corporate complexity or overwhelming costs combining insider experience, modern technology, and hospitality-based strategies to help communities get found, get chosen, and build consistent occupancy over time.
Hear directly from senior living and healthcare leaders who’ve partnered with us to improve visibility, increase qualified leads, and build consistent occupancy over time.
We’ve had the pleasure of working with Sandra for the last few years, from our website to make sure it’s user friendly; then we phased over to online marketing with search engine optimization. We’ve gotten calls, we’ve gotten move ins…we actually surpassed our numbers year over year.
Sandra has an expert level of knowledge - applied knowledge that she’s actually done, not just theory - with marketing and sales, and she melds them together. One of the things that I like about working with Sandra is that everything’s still uniquely me, but it brings all that expertise and best practices to the table.
We don’t believe in pitches, preset packages, or one-size-fits-all strategies. Our process is built around partnership, understanding your reality, building the right strategy together, and staying with you through execution and results.
Schedule a free consultation, no pressure. We'll discuss where you are, where you want to be, and whether we're a good fit.
We Build Your Strategy Together. A custom plan based on your reality—your budget, your goals, your team. No cookie-cutter solutions.
We Handle It (You Focus on Care).
You keep doing what you do best. You stay involved as much or as little as you want. We implement, measure, and adjust.
You See Real Results. More qualified leads, better conversions, sustainable growth. We stay with you as your partner, not a vendor.
Why Small and Midsize Providers Choose Us
No corporate playbook. No cookie-cutter solutions. Just marketing strategies tailored to your reality, built by someone who's been on your side of the table.
