Aging Has Changed
So Should Your
Marketing Strategies™
Welcome to Scott Marketing & Consulting Group®, the most trusted senior living and healthcare marketing agency. Experienced healthcare web design, SEO copywriting, sales coaches and marketing strategy experts are here to launch your senior living or healthcare organization into the spotlight.
What We Do
We Create Innovative Marketing Strategies That Work
As a top senior living and healthcare marketing lead generation agency, we know what it takes to put you ahead of the pack. The fields of healthcare and senior living are always changing, but our marketing strategies are designed to adapt and grow with you, continually reaching your target demographic. Work with us and enjoy a greater return on investment, a larger census, and better brand awareness.
Change your strategies, change your census!™
Who We Serve
We are a marketing agency with proven experience to help your organization thrive.
Independent Living
Exceeding pre-sales, goals and budget
– we’ll increase your census.
Assisted Living
Training and sales expertise
– we'll help you reach your customers.
Skilled Nursing & Rehab
Marketing and CMS expert knowledge
– we’ll get you noticed.
Memory Care
Supporting your personalized approach to care
– we’ll reach decision makers.
Home Health
Marketing your quality of life measures
– we’ll promote your strengths.
Physicians
Utilizing your quality outcomes
– we’ll grow patient census.
How We Do It
Dynamic Needs Require Flexible Solutions™
Flexibility and adaptability are essential in any modern marketing plan, especially in the healthcare and senior living industries. Does your current marketing strategy serve your organization and convert leads into higher census? If not, you’ve come to the right place. At Scott Marketing & Consulting Group®, we can give you a valuable edge against the competition with our comprehensive marketing options. With us, you’ll find professional branding, sales coaching, caregiver training, marketing plans, public relations services, and graphic and web design optimized for senior living and healthcare organizations specifically. We can help you get clear on who you are, what you offer, and why prospective residents and patients should choose you.
Strategy
As a top senior living and healthcare web design company, we understand that each company is unique, and our team will get to know what sets yours apart from other senior living or healthcare brands. No generic advice here! Based on your vision, mission, and goals, our marketing agency will craft a targeted marketing strategy that grows your online reach, boosts your census, and contributes to your long-term success.
Sales Coaching
Your staff is a priceless part of your marketing power, and we can train them to be competent and confident ambassadors for your brand. You can attend sales coaching and training programs as well as caregiver training in person or online. We can help you make your workforce more productive, successful, and satisfied with their work.
Media Management
Public relations and media content are of the utmost importance in the healthcare and senior living industries. When you are a top senior living and healthcare agency, you learn through years of successful experience and extensive market research just how to craft content that is clear and emotionally compelling, while building valuable relationships both online and off.
Grow Your Census
Learn how Scott Marketing & Consulting Group® can help your senior living and medical practice grow your census.
If you are a senior living, medical practice, or healthcare organization in need of marketing expertise and census development, we can help. Call us today.
What’s Next?
Tired Of The Same Marketing Strategies?
So Are We. Let’s Talk!™
Do you run a senior living, medical practice, or healthcare organization? Are you ready to grow your business in a clear, reliable, and sustainable way? Then we are here to help! Scott Marketing & Consulting Group® provides effective marketing for businesses throughout the U.S., and our marketing agency has the experience and skill to take your brand to new heights.
Our Work
Speaks For Itself
First Page Rankings
Stunning Websites
Keywords Analyzed
Testimonials
See What Our Customers Are Saying
Samuel V.
“Sandra Scott is and continues to be an integral part of our Community expansion and growth. Sandra has first class marketing and sales expertise with a strategic perspective. Looking forward to continued partnership with Scott Marketing.”
Jennifer Q.
“We signed with SMCG to improve our website, census and marketing capabilities, but we were provided with much more, learning long-term techniques. Working with Sandra was both fun and challenging and the direct feedback she provided for improving our marketing skills was invaluable! Her calm and logical method of teaching truly connects and inspired me and our team! I strongly commend the positive changes she has made.”
Michael T.
“Rehabilitative care for seniors is highly competitive and patient choice is essential. Sandra’s one-on-one field sales coaching helped my team in real time. Her method of teaching my clinical liaisons how to build value consistently empowered patients to select my hospital for their care over my competition. Her commitment to delivering great customer service makes a valuable impact.”
Heather S.
“I can’t say enough good things about working with Scott Marketing and Consulting group (SMCG). Sandra is an absolute pleasure to collaborate with and she ALWAYS does what she says she going to do. Sandra took a tremendous amount of time to understand our brand and tell our story in the most effective way. It is obvious she takes a ton of pride in everything she does. I consider SMCG an integral part of our team!”
Industry Insight
Tips To Help Your Business Thrive
How To Write A Showstopping Unique Value Proposition
Knowing the logistics of your senior living organization's services is vital, but knowing the unique value your community offers prospective residents is even more critical. What Is A Unique Value Proposition? A unique value proposition (UVP) is a statement that...
4 Vital Assisted Living Sales Skills to Increase Census
The senior living industry has encountered its fair share of major shake-ups in recent years. In the face of issues ranging from a global pandemic and ever-shifting regulations to rising costs and workforce shortages, building patient census has likely never felt more...
Why Senior Living Sales Training is Paramount for Census Growth
In the ever-evolving senior living industry, well-informed sales strategies that run right to the core of your organization are essential for successful census growth. Investing in compelling marketing is a great place to start, but knowing how to convert valuable...