Modern sites built to convert
Website Design & Development
Families are asking ChatGPT and Google's AI which senior living communities to tour. If you're not optimized for AI search, they're touring your competitors before they know you exist. I've sat in your chair, and I know how to fix it.
Innovator of the Year 2023
Residential Assisted Living Association
“Marketing in senior living isn’t about tricks or trends. It’s about trust, timing, and understanding what families are going through.”
Scott Marketing & Consulting Group® helps small and midsize senior livingand healthcare providers get found and chosen by families through AI-optimizedmarketing strategies.
Founded by Sandra Scott, former VP of Sales & Marketing for three CCRCs,we specialize in GEO (Generative Engine Optimization), SEO, websitedevelopment, and hospitality-based sales coaching.
We serve Independent Living, Assisted Living, Memory Care, Skilled Nursing,Home Health, and Healthcare providers across the United States.
Each service is designed to support clarity, credibility, and sustainable growth for senior living and healthcare organizations. No cookie-cutter solutions, just strategies built around your reality.
Annual revenue managed as VP of Sales & Marketing
Presales achieved two years before opening
Increase in qualified inquiries for clients
You provide exceptional care, but occupancy gaps remain.
Families are researching longer, relying on AI tools, and touring competitors before they ever contact you.
Meanwhile:
Third-party referrals eating into revenue
Placement agents are steering families elsewhere
Adult children are researching for months online, but touring other communities
Your marketing budget feels stretched, and ROI is unclear
The issue isn't your care; it's how families search today. I've helped providers navigate this shift because I've lived it.
Traditional marketing still matters. But here's what's happening right now: Adult children don't Google "senior living near me" anymore.
They ask ChatGPT:
"What's the best memory care facility for my mom with moderate dementia?"
"Which assisted living communities in [city] have the highest quality ratings?"
"How do I choose between independent living options?"
If your community isn't optimized for AI search engines, you're not even part of that conversation. And by the time families call you, they've already decided to tour your competitors.
Traditional SEO gets you found.
GEO (Generative Engine Optimization) gets you recommended.
We help senior living and healthcare providers compete without corporate complexity or overwhelming costs using insider knowledge, cutting-edge technology, and hospitality-based strategies that actually work.
Hear directly from senior living and healthcare leaders who’ve partnered with us to improve visibility, increase qualified leads, and build sustainable growth.
We’ve had the pleasure of working with Sandra for the last few years, from our website to make sure it’s user friendly; then we phased over to online marketing with search engine optimization. We’ve gotten calls, we’ve gotten move ins…we actually surpassed our numbers year over year.
Sandra has an expert level of knowledge - applied knowledge that she’s actually done, not just theory - with marketing and sales, and she melds them together. One of the things that I like about working with Sandra is that everything’s still uniquely me, but it brings all that expertise and best practices to the table.
We don’t believe in pitches, preset packages, or one-size-fits-all strategies. Our process is built around partnership, understanding your reality, building the right strategy together, and staying with you through execution and results.
Schedule a free consultation, no pressure. We'll discuss where you are, where you want to be, and whether we're a good fit.
We Build Your Strategy Together. A custom plan based on your reality—your budget, your goals, your team. No cookie-cutter solutions.
We Handle It (You Focus on Care).
You keep doing what you do best. You stay involved as much or as little as you want. We implement, measure, and adjust.
You See Real Results. More qualified leads, better conversions, sustainable growth. We stay with you as your partner, not a vendor.
Why Small and Midsize Providers Choose Us
No corporate playbook. No cookie-cutter solutions. Just marketing strategies tailored to your reality, built by someone who's been on your side of the table.
