Our Services
At SMCG, we do things differently. Every organization is unique, and your marketing should be too.
How We Do It
Our Services
Cut-and-paste techniques don’t work and are therefore not a part of our vocabulary. By taking a holistic and carefully individualized approach based on sound market research, we can ensure you meet and surpass your goals.
Utilizing a winning combination of digital and social media marketing, website services, hospitality-based sales coaching, and creative branding, we will deliver a robust marketing strategy that lasts. Our signature holistic approach allows us to provide solutions that will keep your waiting list full quarter after quarter.
Strategy
Every organization is one-of-a-kind and our team respects that. At Scott Marketing and Consulting Group, we provide integrated strategies for the senior living and healthcare industries reflective of each organization’s core values and strengths with a focus on positioning, brand growth, and census development. This triumvirate helps to effectively market your organization in ways that are specific, tailored, and measurable.
We teach your team to set strategies based on comprehensive organizational analysis and sound market research resulting in individually customized plans which incorporate event planning, direct mail and email campaigns, advertising, database marketing, social media, and public relations. Sound overwhelming? Not to worry – our team of expert marketing consultants make it easy, interesting, and rewarding.
With SMCG, strategy is our recipe for success!
Sales Coaching
In today’s market, seniors have many choices when it comes to their care – and they know how to find them. How organizations gain a competitive advantage and appeal to the savvy senior isn’t based on the perfect script. It’s simply about being authentic and learning how to reach today’s seniors.
You need a well-trained marketing and sales team to close on every inquiry – if you aren’t acting, you’re falling behind. So, how will your organization stand apart, develop a competitive advantage, and convert leads into census? It’s simple! Our marketing company provides mystery shops and online or on-site sales coaching customized to meet the needs of your marketing, sales and admissions teams.
Our unique hospitality-based approach will increase the knowledge base of your marketing team while enhancing customer service and sales for a greater ROI. As a bonus, this information will seamlessly transfer into other areas of their jobs as well.
Allow our team to coach yours down the road of marketing and sales success!
Media Management
Whether your organization recently opened its doors, or you have been in business for decades, media management is the key to retaining and expanding your customer base.
A well-crafted media plan needs to include both traditional and digital marketing, but you don’t have to break the bank to drive customer engagement and generate leads. Whether your target audience is a senior or a family member, our marketing experts will craft a customized media plan to include content creation, events, and press releases for print, television, and social media.
Allow our SMCG team to build or expand your media footprint today!
Testimonials
See What Our Customers Are Saying
Industry Insight
Tips To Help Your Business Thrive
4 Vital Assisted Living Sales Skills to Increase Census
The senior living industry has encountered its fair share of major shake-ups in recent years. In the face of issues ranging from a global pandemic and ever-shifting regulations to rising costs and workforce shortages, building patient census has likely never felt more...
Why Senior Living Sales Training is Paramount for Census Growth
In the ever-evolving senior living industry, well-informed sales strategies that run right to the core of your organization are essential for successful census growth. Investing in compelling marketing is a great place to start, but knowing how to convert valuable...
5 Assisted Living Marketing and Sales Strategies to Skyrocket Census
Over the past two years, the senior living industry has witnessed one of the biggest transitional periods it has ever seen, and the challenges presented by the COVID-19 pandemic have been immense and varied. From staffing issues and reduced patient census to an...