Our Services

At SMCG®, we do things differently. Every organization is unique, and your marketing should be too.

How We Do It

Our Services

Cut-and-paste techniques don’t work and are therefore not a part of our vocabulary. By taking a holistic and carefully individualized approach based on sound market research, we can ensure you meet and surpass your goals.

Utilizing a winning combination of digital and social media marketing, website services, hospitality-based sales coaching, and creative branding, we will deliver a robust marketing strategy that lasts. Our signature holistic approach allows us to provide solutions that will keep your waiting list full quarter after quarter.


Every organization is one-of-a-kind and our team respects that. At Scott Marketing and Consulting Group®, we provide integrated strategies for the senior living and healthcare industries reflective of each organization’s core values and strengths with a focus on positioning, brand growth, and census development. This triumvirate helps to effectively market your organization in ways that are specific, tailored, and measurable.

We teach your team to set strategies based on comprehensive organizational analysis and sound market research resulting in individually customized plans which incorporate event planning, direct mail and email campaigns, advertising, database marketing, social media, and public relations. Sound overwhelming? Not to worry – our team of expert marketing consultants make it easy, interesting, and rewarding.

With SMCG®, strategy is our recipe for success!

Sales Coaching

In today’s market, seniors have many choices when it comes to their care – and they know how to find them. How organizations gain a competitive advantage and appeal to the savvy senior isn’t based on the perfect script. It’s simply about being authentic and learning how to reach today’s seniors.

You need a well-trained marketing and sales team to close on every inquiry – if you aren’t acting, you’re falling behind. So, how will your organization stand apart, develop a competitive advantage, and convert leads into census? It’s simple! Our marketing company provides mystery shops and online or on-site sales coaching customized to meet the needs of your marketing, sales and admissions teams.

Our unique hospitality-based approach will increase the knowledge base of your marketing team while enhancing customer service and sales for a greater ROI. As a bonus, this information will seamlessly transfer into other areas of their jobs as well.

Allow our team to coach yours down the road of marketing and sales success!

Media Management

Whether your organization recently opened its doors, or you have been in business for decades, media management is the key to retaining and expanding your customer base.

A well-crafted media plan needs to include both traditional and digital marketing, but you don’t have to break the bank to drive customer engagement and generate leads. Whether your target audience is a senior or a family member, our marketing experts will craft a customized media plan to include content creation, events, and press releases for print, television, and social media.

Allow our SMCG® team to build or expand your media footprint today!


See What Our Customers Are Saying

Samuel V.

Founder, Assisted Living

“Sandra Scott is and continues to be an integral part of our Community expansion and growth. Sandra has first-class marketing and sales expertise with a strategic perspective. Looking forward to continued partnership with Scott Marketing.”

Jennifer Q.

General Manager, Assisted Living

“We signed with SMCG to improve our website, census and marketing capabilities, but we were provided with much more, learning long-term techniques. Working with Sandra was both fun and challenging and the direct feedback she provided for improving our marketing skills was invaluable! Her calm and logical method of teaching truly connects and inspired me and our team! I strongly commend the positive changes she has made.”

Michael T.

CEO, Post-Acute Rehabilitation

“Rehabilitative care for seniors is highly competitive and patient choice is essential. Sandra’s one-on-one field sales coaching helped my team in real time. Her method of teaching my clinical liaisons how to build value consistently empowered patients to select my hospital for their care over my competition. Her commitment to delivering great customer service makes a valuable impact.”

Heather S.

Founder, Assisted Living

“I can’t say enough good things about working with Scott Marketing and Consulting group (SMCG). Sandra is an absolute pleasure to collaborate with and she ALWAYS does what she says she going to do. Sandra took a tremendous amount of time to understand our brand and tell our story in the most effective way. It is obvious she takes a ton of pride in everything she does. I consider SMCG an integral part of our team!”

Industry Insight

Tips To Help Your Business Thrive

Why Every Senior Living Community Needs Brand Ambassadors

Why Every Senior Living Community Needs Brand Ambassadors

If your senior living community does not currently have brand ambassadors, consider creating a program this quarter. Packed with socializing, family visits and special events, the final months of the year cultivate strong feelings of community. Combined with the final...

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Navigating Q4: A Roadmap to Census Success

Navigating Q4: A Roadmap to Census Success

The senior living industry sees varying trends in consumer behavior throughout the year. Each quarter introduces new priorities and considerations for seniors and family caregivers, and the best senior care marketing strategies are mindfully adjusted to embrace these...

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