Who We Serve

In senior living and healthcare, there is no ‘one-size-fits-all’ strategy. Understanding the true essence of each individual community, medical practice or healthcare organization is at the heart of what we do at SMCG®, because cookie-cutter approaches don’t work. Using a winning combination of hospitality-based sales coaching and cutting-edge marketing techniques, we can effectively position you as a leader in your industry.

Our specialist team are experts in their respective fields. Together, we will consider everything from market area and target audience to your specific goals, intertwining these seamlessly with your organization’s unique personality and culture. Ultimately, we can deliver a strong marketing plan that speaks directly to the residents and patients you want to attract.

With our vast experience in implementing powerful marketing strategies for a diverse range of senior living providers, from CCRCs and stand-alone facilities to home health, we have the depth of industry knowledge and experience needed to produce winning solutions and impressive results that will continue to grow for years to come.

The transition from home to an assisted living community is rarely easy for seniors or their families. It’s natural to fear the unknown, and particularly an unknown with some unhelpful preconceptions attached to it. Many seniors initially resist making the move to assisted living, fearing they will lose the independence they have worked hard for. With years of experience between us, our team of marketing experts are here to help you meet those feelings of fear and uncertainty with empathy, transforming them into something positive. Not only can we provide you with the tools to reassure seniors, but we will also prioritize their loved ones, creating solutions that benefit the whole family unit.

We recognize the value of your team and pride ourselves on delivering solutions that go beyond surface level marketing. Our hospitality-based sales coaching is carefully designed to empower your staff, allowing them to unlock their true potential. Alongside your expertly formulated, targeted marketing tools, this holistic approach will shine through to seniors and family members. Involving your team will demonstrate that your core values are ingrained into everyday reality at your community, practice, or healthcare organization, rather than being a mere marketing tactic.

Your marketing needs to tell “their story” – Our SMCG® team can help!

Dementia doesn’t discriminate, and a diagnosis of memory loss is difficult to hear and navigate. Alzheimer’s disease and other forms of dementia are often as challenging for family members as for seniors themselves. Seeing someone you love change and lose their memory is truly devastating, and we are as passionate about offering a guiding light to those affected by dementia as you are.

Families navigating life with dementia deserve peace of mind and reassurance that their loved one is being compassionately cared for. They also deserve empathy, education and support themselves, to help them cope with what can be a distressing illness for the whole family. Choosing to move a family member into a memory care community is difficult in any situation, and dementia often adds an extra layer of stress to the process. With our all-encompassing approach of hospitality-based sales coaching and marketing, we can position your memory care community as the safe haven it is for both seniors and their loved ones.

Your marketing must build the bridge of empathy – Our SMCG® team can help!

Physicians truly are the backbone of our society, playing a vital role in allowing us to live our lives to the fullest. But competition is fierce, and with ever-growing telemedical technology and digital innovation, the industry is constantly and quickly evolving. To keep up, you need a highly engaged and adaptable marketing strategy, capable of competing not only with other physicians in your area, but with physicians across the country. Your marketing strategy should be as pioneering as your industry.

In healthcare, it’s important to demonstrate your true expertise, empathy, understanding, and compassion. Underneath all the frills and technicalities, true human kindness will speak to patients. At SMCG®, we help physicians build a strong personal brand, allowing you to stand out from the sea of competition while effectively conveying those important core values. With our holistic approach, we can create a marketing strategy that keeps your patient census full, so you can do what you do best – care for your patients.