You provide exceptional care, but families are choosing competitors before they ever call you. Not because your community isn't good enough, but because they can't find you or don't trust you yet when they're researching online.
We help Independent Living, Assisted Living, and Memory Care communitiesincrease occupancy by getting found and recommended by AI chatbots likeChatGPT when families are researching options.
Our services include GEO optimization, traditional SEO, websitedevelopment, content marketing, and hospitality-based sales coaching. Foundedby former CCRC VP Sandra Scott who achieved 92% presales and managed $52M+in annual revenue, we specialize in helping small and midsize communitiescompete without corporate budgets or third-party lead dependencies.
You know your community delivers quality care
Your team shows up every day with dedication and heart. And yet, occupancy gaps remain.
Families are taking longer to decide
They're researching quietly for months, relying heavily on online information and AI tools to narrow their options. Many never reach out directly, they tour the communities they find first and trust most.
Third-party referral costs are eating your budget
Placement agents continue to take a significant share of revenue, putting even more pressure on already stretched budgets.
Your website isn't helping
It's outdated, doesn't tell your story well, or doesn't make it easy for families to take the next step.
The challenge isn't your care. It's that the way families search, compare, and choose has fundamentally changed.
How Families Are Searching Now
I spent years as VP of Sales & Marketing for three continuing care retirement communities, managing census, training sales teams, and figuring out how to fill buildings. Here's what I learned: You have to show up where families are actually looking, not just where you wish they were.
Families are asking ChatGPT: "Best memory care near me for someone with moderate Alzheimer's" or "What's the difference between assisted living and memory care?" They're researching for months before they ever call.
If you're not showing up in those AI recommendations with helpful, trustworthy information, they're touring your competitors first.
Traditional SEO gets you found when families search your name or keywords. GEO gets you recommended when they don't know who you are yet, when they're asking questions, seeking guidance, and looking for communities that fit their needs.
This is how you reduce reliance on expensive third-party leads: Be the community AI recommends when families are researching.
Website Development
Fast, user-friendly websites that help families understand what makes your community different and take the next step whether that's scheduling a tour, calling, or starting a conversation. Built with both families and your sales team in mind, so everyone has the tools they need.
SEO & GEO Strategy
We optimize your presence so families find you on Google and get your community recommended when they ask AI for help. You show up when they're searching for memory care, assisted living, or independent living options, with content that builds trust before they ever call.
Content Development
Authentic storytelling that showcases what makes your community different. Not generic marketing speak or stock photos, but real stories that resonate with families making difficult decisions. Content that positions you as the trusted expert and keeps you top-of-mind during long research cycles.
Sales Coaching
Hospitality-based training that transforms your team into confident relationship builders. I train your sales team to nurture long sales cycles, stay top-of-mind with families researching for months, and close more move-ins with empathy and professionalism. Built on real sales leadership experience managing teams that consistently hit census goals.
