With tens of thousands of assisted living communities in the United States, today’s seniors are not short of options. What’s more, with the impressive medical advancements of the modern day, we are living longer. Inevitably, this will lead to an even greater need for assisted living communities for the ageing population. With a demand this high, your marketing strategies need to speak to a colossal audience.
Thanks to modern technology, medical advances and sophisticated rehabilitation, the senior citizens of today want to retain independence for as long as possible. In many cases, they need an assisted living community that can provide just the level of care they need, while also allowing them to maintain the autonomy and freedom they love. A successful marketing strategy will position your community as offering exciting new opportunities, seamlessly combining expert care and valued independence.
And now more than ever before, it’s not just seniors themselves who are involved in the decision-making process. For the large portion of assisted living residents with Alzheimer’s Disease or dementia for example, adult children and loved ones are often supporting seniors with this decision. Of course, family members want nothing but the absolute best for their relative. As a result, they are well-informed, savvy and know exactly what to look for and questions to ask.
Formulating strong branding and a marketing strategy that speaks to both seniors themselves and younger family members is far from simple. Your challenge is to reach full capacity at a premium price point, using powerful messaging to portray your community in the excellent light it deserves.
Above all else, your senior living organization needs to shine amongst abundant competition. With the internet available 24/7, seniors and their loved ones know how to spot a low-effort marketing strategy. Many assisted living facilities use the same stock images, marketing lingo and designs. At best, this cookie-cutter approach can come off as a little insincere. At worst, it could be interpreted as a lack of genuine care. After all, attention to detail is of utmost importance in the healthcare field, and families want to see this from the beginning.
Our Solution - The SMCG Difference
We will increase your occupancy by targeting the specific audiences you need to speak to, arming your community with the truly unique voice it deserves. Every assisted living community has its own strengths, and we are here to highlight them with elegance. Our senior living marketing specialists can curate a strategy to convey your vision with conviction, proving that you can be trusted to deliver.
Our talented team are experts in their respective fields. Together, we can strike the perfect balance of conviction and compassion, showcasing your organization’s core strengths and values without appearing boastful or arrogant. We truly leave no stone unturned, ensuring the essence of your community runs through each stream of your marketing strategy.