Marketing Analysis

SMCG® experienced marketing consultants evaluate market trends, customer behavior, and competitor strategies to inform effective marketing decisions and drive business growth.

Our Services

Marketing Analysis for Senior Living

Marketing analysis helps businesses build strategies that get results. An effective market analysis will allow senior living organizations to spend budgets wisely, provide banks and investors with accurate revenue projections, and focus on targeted marketing campaigns that provide the best ROI. Our experienced senior living market analysis team can also offer providers valuable insight into emerging senior living trends to stay one step ahead of the competition.

Good marketing analysis allows senior living providers to identify and analyze customers and competitors by gathering and correlating data. These qualitative and quantitative data include a range of factors affecting your target audience and competition. Ultimately, our market analysis services for senior living businesses can identify your senior care organization’s weaknesses and opportunities to inform future marketing campaigns.

One of the biggest mistakes senior living organizations make is relying on estimates and assumptions to inform their strategy. SMCG® can access the latest data and market trends affecting senior living investment and offer insightful analysis and marketing strategies using this data. Our experienced marketing consultants provide thorough market analyses based on only the most relevant, current, and tangible data.

Our marketing consulting services include:

  • Market Area Comp Set Analysis
  • Consumer Personas
  • SWOT Analysis
  • Consumer Surveys
  • Resident Surveys
  • Level of Care Occupancy and Rate Comparisons
  • Mystery Shops
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