A diagnosis of dementia can be devastating, not only for the individual affected, but for the whole family unit. With the population living longer than ever before, the demand for quality memory care is only likely to increase. Now is the perfect time to finetune your branding and marketing to guarantee you reach the families who need you most.
Oftentimes, families avoid discussing Alzheimer’s Disease and other forms of dementia. It’s frightening, overwhelming and difficult to think about. Unfortunately, this means that when the subject can no longer be avoided, they’re forced to seek out quick advice wherever they can find it – often from others who have been in a similar position. Seeking professional input can be daunting, which is why you need a strategy that strikes the perfect balance of empathy and education.
With advances in medical care leading to an increasingly aging population, diagnoses of dementia are on the rise. Subsequently, increased competition from new memory care communities is inevitable. It’s vital that you are equipped with the tools to set your community apart, at a time when families may feel bombarded with information from all sides.
When considering marketing and sales for a memory care community, your strategy needs to appeal to a range of generations. Each family dynamic is unique, so you need a marketing plan that can speak to spouses, adult children, and other loved ones in equal measure. Our marketing experts are here to navigate this with you, creating a sophisticated strategy that highlights the true extent of your empathy, compassion and competence.
Your Solution - The SMCG Difference
As a memory care specialist, your marketing needs to offer hope during what can be a heart-breaking time for families. With our unique and highly personalized approach, our experts will work collaboratively with your team, creating a marketing strategy that speaks directly to those who need you most.
Personalized branding will set you apart from the rest in a competitive market, highlighting your unique strengths, attention to detail and compassionate approach to care. All of our techniques are based on detailed market research, and using an impressively thorough combination of strategies, from sales coaching and marketing to website and social media development, we will guarantee you stand out in the best way possible. We’re here to successfully match your top-quality services and kind, empathetic approach with the families you’re here to help.