Alzheimer’s surfaces feelings of both fear and despair. So, in the memory care industry, it’s your job to offer a ray of hope for your patients and their families. Alzheimer’s is a disease that affects over five million people, and people develop the disease every 66 seconds, according to the Alzheimer’s Association. Seniors 85 and older are the fastest-growing age group of the elderly, per the US Census Bureau. So, with the expectation that the elderly population will double by 2050, what does this mean for your company?
Memory care communities, like yours, across the nation must strategically plan to meet this future demand. It’s your turn to market your care and sell your brand to help those who need you most.
Alzheimer’s is a very real, scary disease for families to face. They often feel alone and unsure of their next steps. It’s a delicate subject that is often avoided, so families will seek guidance wherever they can find it – from people who have been outsiders to the situation to those who have struggled through a similar journey with a loved one. Often, they are resistant to professional advice because it often represents what they don’t want to hear. Your marketing must provide the empathetic touch and actionable steps they are searching for.
Your challenges will be ever present and ever changing! With increasing numbers of seniors being diagnosed with Alzheimer’s disease and other forms of dementia every year, millions of family members need to know you have the resources available to help them provide the greatest quality care their loved one needs and deserves. The harsh reality is that your memory care organization must differentiate from the competition by understanding and capitalizing on the fact that supply will continue to increase to meet the demand of an aging population.
Your marketing must be versatile and evergreen, appealing to the patient’s children, spouses, and other loved ones. Unfortunately, movies and television have prepared them for horror stories of bad facilities that provide subpar care and poor quality of life. No one wants this for their loved ones! Many are overrun with guilt and already afraid of being judged by others for placing their loved ones into care. Because of this, they will go above and beyond to find the best care options available, and your marketing must paint you as that ever-caring option!
Your Solution - The SMCG Difference
It’s simple – your marketing must speak with empathy and glimmer with hope for those who need it most. Families struggling with the care of a loved one facing memory issues need assurances that their loved ones are well cared for, safe, and as happy as possible. Our SMCG team helps you stand out by showing your certified memory care community has the top level of expertise, compassion, and a full scope of care. Show your families their loved ones will have the support and care to enrich and honor their lives.
And how can you do this? You opt for a personalized approach. You cannot use the same formulas, content, images, and designs that others are using. Instead, you need to build a customized plan from scratch, execute it, and build your brand. And we’ll be there to help you, every step of the way!
Because at SMCG, we’ll build your brand right alongside you!