Aging Has Changed
So Should Your
Scott Marketing and Consulting Group® is proud to be a leader in senior living and healthcare marketing in San Antonio, and our consulting firm can help you grow your brand and position in the industry.
What We Do
We Create Innovative Marketing Strategies That Work
With a targeted marketing strategy, we can launch your brand into the spotlight. The healthcare lead generation experts at our San Antonio senior living and medical practice marketing agency will customize a plan that meets your unique needs and goals within this ever-changing field. We can increase your census, boost brand awareness, and improve your long-term return on investment.
Change your strategies, change your census!™
Who We Serve
We are a marketing agency with proven experience to help your organization thrive.
Exceeding pre-sales, goals and budget
– we’ll increase your census.
Training and sales expertise
– we'll help you reach your customers.
Skilled Nursing & Rehab
Marketing and CMS expert knowledge
– we’ll get you noticed.
Supporting your personalized approach to care
– we’ll reach decision makers.
Marketing your quality of life measures
– we’ll promote your strengths.
Utilizing your quality outcomes
– we’ll grow patient census.
How We Do It
Dynamic Needs Require Flexible Solutions™
The world of senior care is always changing, striving to meet the needs of prospective residents and families, which means your marketing strategy needs to be adaptable, too. Scott Marketing & Consulting Group® is here to give you a competitive advantage through our innovative strategies, designed to help you stay a step ahead of the crowd in our modern, digital environment. Our team of healthcare marketing and lead generation experts in San Antonio can prepare your senior living, medical practice, or healthcare organization for long-term success with sales coaching, public relations services, and integrated marketing plans. We can give your brand a unique voice and a powerful online presence that serves both your customers and the goals of your organization.
Scott Marketing & Consulting Group® specializes in developing effective marketing strategies for medical, senior living, and healthcare organizations. Based on your unique core values, strengths, and goals, our marketing agency will craft a customized plan to empower your position in the industry and grow your census. No cookie-cutter strategies here!
Senior living and senior healthcare are highly competitive markets, where potential residents and patients have an array of choices. If you want to stand out and gain an advantage over other brands, our marketing agency in San Antonio can help you generate senior living and healthcare leads and convert them into residents and patients.
Brand management is an essential piece of any business’ success, particularly in service industries. Our cost-effective public relations plans can stimulate your growth, boost your reputation, and drive engagement on multiple platforms.
Grow Your Census
Scott Marketing & Consulting Group® is the premier senior living, healthcare and medical marketing agency in San Antonio specializing in healthcare lead generation.
Digital marketing in the medical industry is here to stay. If you want to see long-term success in your senior living facility or healthcare organization, quality lead generation is key. It’s important to work with a team you can trust. Scott Marketing & Consulting Group® delivers creative, engaging, and impactful marketing strategies for senior living, medical and healthcare brands in San Antonio and around the country. Our team can’t wait to help your business grow!
Tired Of The Same Marketing Strategies?
So Are We. Let’s Talk!™
We believe in the power of integrity and authenticity, which is why our strategies run right to the core of your organization. At SMCG®, we are committed to creating marketing and sales plans that capture the true essence of your senior living community, healthcare organization or medical practice. With our hospitality-based sales coaching, we empower staff to embrace your core values and build trust with potential residents, families, and patients. Carefully customized to suit your organization and appeal to your consumer personas, our sales coaching will allow your company’s identity and culture to shine through.
Our marketing and sales plans are based on sound market research and competitor analysis conducted by a highly skilled team. Gaining a true understanding of your target audience – their needs, desires, and struggles – allows us to craft carefully tailored strategies that work. Cookie-cutter strategies are easy to spot, and no two organizations are the same. For this reason, we pride ourselves on our targeted, customized approach.
In a world with unlimited possibilities available at the simple click of a button, giving your brand a powerful and unique voice is vital. Our seasoned marketing professionals are here to help you find yours. Schedule your call today!
See What Our Customers Are Saying
Founder, Assisted Living
“Sandra Scott is and continues to be an integral part of our Community expansion and growth. Sandra has first class marketing and sales expertise with a strategic perspective. Looking forward to continued partnership with Scott Marketing.”
General Manager, Assisted Living
“We signed with SMCG to improve our website, census and marketing capabilities, but we were provided with much more, learning long-term techniques. Working with Sandra was both fun and challenging and the direct feedback she provided for improving our marketing skills was invaluable! Her calm and logical method of teaching truly connects and inspired me and our team! I strongly commend the positive changes she has made.”
CEO, Post-Acute Rehabilitation
“Rehabilitative care for seniors is highly competitive and patient choice is essential. Sandra’s one-on-one field sales coaching helped my team in real time. Her method of teaching my clinical liaisons how to build value consistently empowered patients to select my hospital for their care over my competition. Her commitment to delivering great customer service makes a valuable impact.”
Founder, Assisted Living
“I can’t say enough good things about working with Scott Marketing and Consulting group (SMCG). Sandra is an absolute pleasure to collaborate with and she ALWAYS does what she says she going to do. Sandra took a tremendous amount of time to understand our brand and tell our story in the most effective way. It is obvious she takes a ton of pride in everything she does. I consider SMCG an integral part of our team!”
Tips To Help Your Business Thrive
How To Write A Showstopping Unique Value Proposition
Knowing the logistics of your senior living organization's services is vital, but knowing the unique value your community offers prospective residents is even more critical. What Is A Unique Value Proposition? A unique value proposition (UVP) is a statement that...
4 Vital Assisted Living Sales Skills to Increase Census
The senior living industry has encountered its fair share of major shake-ups in recent years. In the face of issues ranging from a global pandemic and ever-shifting regulations to rising costs and workforce shortages, building patient census has likely never felt more...
Why Senior Living Sales Training is Paramount for Census Growth
In the ever-evolving senior living industry, well-informed sales strategies that run right to the core of your organization are essential for successful census growth. Investing in compelling marketing is a great place to start, but knowing how to convert valuable...